Monday, September 14, 2009

Slap chop TV spot/ad, logos and pathos

https://www.slapchop.com/ver20/index.asp

I had to post the link to the website and video instead of posting just the video on here, because for some reason it wouldn't let me.

This is a TV ad for the Slap Chop, and Vince is using logos and even some pathos. He is using logos, or logical appeals, by telling his audience that the Slap Chop will make their life easier. It will make cooking faster, more fun, easier to clean up and more affordable. All these reasons appear to be logical. He also says you will get free stuff if you purchase right away, and everyone loves free stuff.

I think he also appeals to pathos by saying the Slap Chop will make America (and you) skinny again because fruits and vegetables will be easier to process and prepare. Even if this isn’t true, it makes the audience desire the product because most people desire to be skinny. He is using people’s feelings to make them want the product. This may be a weak argument for pathos, but I think it's a valid example.

2 comments:

  1. Great argements, Aaron. I watched the Slap Chop ad and it made me laugh. "Pops open like a butterfly" lol.

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  2. Thanks! Vince is awesome! He does the ShamWOW! commercial and it's hilarious too!

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